Thanks to our facebook friend for explaining what ‘rabbit’ meant in golfing terms. If like us, you are unfamiliar with the term then here was the explanation (it should make the advert’s message seem much clearer):

“Rabbit is a golf side bet that gets its name from the term used to describe a pacesetter. Someone who runs out ahead of the field in a mile run, for example, is called the rabbit. They are out ahead of the pack, setting the pace”

Thus we believe Harris Tweed has used this term in their advert to symbolise that the fabric is ‘out-there’, ahead of the rest. That Harris Tweed is so magnificent it requires a mark of quality and authenticity (their orb-stamp) to assure customers they are getting the real-deal.

Blackhouse Rating 4 /5