Photo reproduction courtesy of the Harris Tweed Authority
This advert was featured in a 1957 edition of The Sphere (a British newspaper that subsequently closed in 1964). It promotes Harris Tweed as a ‘masterpiece’ through the collaboration of nature (the 100% virgin wool) and man (the process used to dye, spin and weave the wool). These elements together produce a fantastic end result.
Additionally, the advert highlights that Harris Tweed can be identified by its orb certification stamp, the same way a fish can be identified by their gills, scales and fins.
What happened in 1957?
The iconic April fool’s Day ‘Spaghetti tree hoax’. A three minute report, broadcast on the BBC current affairs programme Panorama. It told the story of a family in Switzerland harvesting spaghetti from the fictitious spaghetti tree. The broadcast was at a time when Italian dishes were not widely common in Britain and so consequently, many viewers phoned up the BBC asking where they could purchase such a tree.
We like the correlation between the use of a herring fish in this advert and the classic herringbone Harris Tweed weave pattern. Blackhouse love the herringbone design so much we have even incorporated it into our logo.
Blackhouse Rating 3/5